We lead with a strong business acumen and deep understanding of marketing. Our process-driven, smart, methodical, and cost effective approach will provide a client experience unlike any other. In addition, we are extremely transparent as we present realistic expectations of the time and energy needed to achieve the most ideal results. The approach we take to every project starts from the unique perspective of each business owner and associate we partner with. Our belief is that no matter how visually appealing or creatively concocted our solutions are, they haven’t done the job if the client doesn’t experience ample ROI. 1 1 STEP 1 Like any good relationship, we need to get to know each other. At our initial meeting, or our first date if you like… we need to immerse ourselves in your brand and learn what makes you tick: what are your values, what do you stand for, what products and services do you offer, who are you offering them to. And above all, we’ll listen to your ideas and what your goals are. Information is the most important key to success. 2 2 STEP 2 Once we have a clear understanding of your business, your goals and objectives, we can begin to form the plan of attack. Through researching your brand, the other fish in the sea (your competition), the marketplace, and your target audience, we’ll create a unique and tailored approach. 3 3 STEP 3 Now we have the vision and the project planned out, the collaborative effort starts. We’ll get the right people for the job together to develop the initial creative concepts. From graphic designers and web developers, to photographers and digital strategists, we have the best of the best on hand to develop the creative solutions. We’ll work with you to make sure our creative concepts align perfectly with your brand and your goals. No idea is too big, no project too hard. 4 4 STEP 4 When you love the concept, we’ll ramp up production and roll the project out across all the agreed touch points. But before anything gets sent out we’ll liaise with you to make sure everything is just right; only perfection will do. Brands will be developed, websites will be built, collateral will be designed, and strategies will be put into action. 5 5 STEP 5 When everything is ready, we’ll let it loose upon the world, but it’s not time to crack the champagne just yet! We need to make sure the world knows about your campaign and your business. We can support your campaign launch by coordinating an event, PR campaign, marketing strategy, digital advertising or social media campaign. We also offer ongoing support. 6 6 STEP 6 After the project or campaign is completed, we’ll evaluate it to make sure all goals have been achieved. If it is an ongoing campaign, we will look at the analytics to then refine the project and report weekly or monthly on the results of the campaign. We are always looking for ways to make your campaign better. We can also discuss what’s next! Our thoughtful, creative approach and digital marketing strategy is continuously being perfected over the years. It is a process that ensures we achieve real business results with an emphasis on building trust, confidence, and understanding. Years of experience We take a research-intensive approach to digital marketing strategy. We believe it is the best way to continuously grow as marketers and provide our clients with the competitive advantages they need to grow as well.Extensive research allows us to define and clarify your: Vision, Core purpose, Strategy, Goals, Needs, Perceptions Along with a deep dive into your company’s brand, we will perform a thorough analysis of competitor brands and digital marketing strategies. This affords us the insights we need to make your company stand out in the market. We like to approach each project from a unique perspective, where communication is personalized and cooperative. To do good work for your company, we must understand who you are and what your goals are. Once we have a thorough understanding of your business, we will work with you and your team to: Clarify your project needs, Document the approach & Set realistic timeframes An open and transparent partnership with collaboration is crucial to this phase; we will only move forward once your team is on board with the creative scope and timeline we’ve agreed upon. Our objective in the design phase is to create a visual strategy that is consistent with the goals and values of the client and organization. Our creative design experience across a spectrum of industries and can work with you to create a design system that is: Personalized, Branded, Impactful Exploring several different applications of this design strategy will lead us to a finalized and agreed upon design system. In the touchpoint phase, the deliverables are formed, based on: Approved brand architecture, Desired customer experience, Agreed upon design element.s A majority of our creative hours are used during this phase. Many of our traditional and digital touchpoints are utilized to increase brand esteem and to encourage customer selection. It is important that we deliver quality assets that will stand the test of time and position your brand as the leader in the marketplace. The launch of a new brand or brand touchpoint is a crucial business decision that demands proper planning and adequate documentation. We provide a user-friendly, system-based approach to develop guides that allows the client to better leverage and manage creative assets. These solutions include: Brand guidelines, Graphic design manuals, Editorial content guidelines & Content management system documentation As an ongoing service for our clients, we offer continuous site and asset management in-house. Looking for collaboration? Nairobi, Kenya Looking for a job? Send your resume Creatively oriented
Process driven.
Results focused. Our Approach
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We get to know you
Make
a plan Develop the concept
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Execution Launch
Day Measure
& Analysis Casper Studio
+254 (0) 703 170147
work@casper.studio
Let’s talk.
sayhello@casper.studio
Looking for collaboration for your next project? Do not hesitate to contact us to say hello.
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