Corona has announced that it has partnered with fashion designer Talia Coles, the creative mind behind Snoop Dogg’s look in the brand’s “La Vida Más Fina” promotional campaign.
The collaboration, called “Feliz Navi-Drip,” ditches the conventional ugly sweater for a more opulent robe in blue with gold accents.
In addition to the robe, the Feliz Navi-Drip collection also includes a matching, limited-edition can depicting a beach, the typical setting for Corona’s holiday advertisements. The label design also features thermochromic ink, and as the can warms, a beach hut appears.
“I am thrilled to be collaborating with Corona on this capsule collection, applying my ‘design your life’ mantra to the beer space and holiday season,” Talia said via press release. “I’ve collaborated with Corona and Snoop Dogg on all of the “La Vida Más Fina” commercials, so it’s exciting to go a step further, extend the rules around where fashion lives, and see my couture designs adorn the brand’s iconic cans.”
Feliz Navi-Drip cans will be available starting Black Friday in LA, NYC, Miami, and Philadelphia. Corona is not selling the robes, giving away 280 via sweepstakes.
Images courtesy of Corona.
